The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client: Google Category: Interactive Advertising / Environmental / Experiential - Single
Made with Code: Holiday Lights
Agency: 72andSunny / Playa Vista
Client: Google Category: Interactive Advertising / Environmental / Experiential - Single
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Interactive Advertising / Environmental / Experiential - Single
Eye Play the Piano
Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo
Client: The University of Tsukuba's Special Needs Schools Category: Interactive Advertising / Environmental / Experiential - Single
Trailscape
Agency: Hill Holliday / Boston
Client: Merrell Category: Interactive Advertising / Environmental / Experiential - Single
3D on the Rocks
Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO Inc. / Tokyo
Client: SUNTORY HOLDINGS LIMITED Category: Interactive Advertising / Environmental / Experiential - Single
NZdronie
Agency: Whybin\TBWA Sydney / Pyrmont
Client: Tourism New Zealand Category: Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Merit Award
Agency:
72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client:
Google
Title:
Google Night Walk
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150013A
Award:
2015 Interactive Merit Award
Agency:
72andSunny / Playa Vista
Client:
Google
Title:
Made with Code: Holiday Lights
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150016A
Award:
2015 Interactive Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150144A
Award:
2015 Interactive Merit Award
Agency:
HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo
Client:
The University of Tsukuba's Special Needs Schools
Title:
Eye Play the Piano
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150498A
Award:
2015 Interactive Merit Award
Agency:
Hill Holliday / Boston
Client:
Merrell
Title:
Trailscape
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150537A
Award:
2015 Interactive Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO Inc. / Tokyo
Client:
SUNTORY HOLDINGS LIMITED
Title:
3D on the Rocks
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
151085A